Associations seek liquidity and stability rather than take risks in shaky market RELATED STORY Expanded role for CFO as mission tied to finances With the painful recession still fresh in mind, and the stock market still experiencing steep drops like the 380-point fall Aug. 10 -12, associations are opting for a more conservative approach to financial management, emphasizing stability and liquidity over aggressive investment growth, finance professionals say. This conservatism has manifested itself in a range of ways in the last 12 months, including less risky investment portfolios, greater balanced budget discipline and more planning for potential revenue… Read More